THE CREATORS OF SLIDE
SLIDE™ was developed by Light Design Studio Lagos (lightdesignlagos.com), a graphic design company that’s been building brands in Nigeria since 2014.
Today, Light Design’s top clients. include ART X lagos, West Africa’s premier art fair and kwikmoney, a Fin-tech advancing access to credit in Latin America and Africa.
Light design was started and is run by Osione Itegboje, a design expert, trained at Baylor University in Texas and Columbia University in New York.
Osione has a track record of designing strong brands for global clients like Haute Fashion Africa, kwikmoney, Mines INC, Reach, Advance Digital bank, Lost in Lagos and Coker creative.
His ongoing consultancy work includes communications design for multinationals like Reboot in New York and reporting across UKAID projects in Nigeria.
Osione is co-founder of THIS IS US NG, a leading sustainability focused brand and co-founder of creative collective hFACTOR, a social enterprise for creative development in the Lagos island community.
We started working on SLIDE in 2015 when the studio decided to focus on Brand Design as a core offering. We created SLIDE because we needed a sure way to get it right- create brands that our clients were happy with and we were proud of.
We worked on and tested the product/process with every brand design project we did for 2 years.
After several drafts and mini experiments, we designed this handbook based on a 5-day workshop in August 2017, where we worked with 12 designers and non-designers with varying levels of design experience.
After the workshop, we decided we had a successful product and that we needed to share our technology with the world.
SLIDE is tried and tested. We have created over 100 brands using SLIDE technology. Its our secret sauce and we would like to share it with you.